Seattle Seahawks

The Seahawks Communications and Broadcasting Department use their SeahawksMedia.com website to provide the national media with Seattle Seahawks' statistical information and other media-related materials.

Project

The Seahawks made a straightforward request for a "Daily Clips" calendar that would appear on the home page of their media site.

Goals

I spoke with the Seahawks to clearly understand their goals and provide guidance for an intuitive interface.

  • Monthly calendar on home page, with month to month navigation
  • Clear "Call-to-Action" visuals to appropriate PDF files
  • Additional capabilities built into current custom CMS for uploading and archiving daily clip files

Interface Design

In designing the calendar, incorporating the newest Seahawkscolor pallet became an essential element for intuitive usability.

Close up of calendar design within Photoshop

Front-end Development

CSS and HTML code were used to build interface appearance and basic functionality. A spec sheet was provided to the development team to prevent any breakdown in communication.

Example of UX annotations for the calendar

Project Completion

With the 2013 season being the busiest in Seahawks history, the “Daily Clips” calendar debuted successfully to high volume usage. The Seahawks Communications and Broadcasting Department was thrilled with how well the calendar worked and with the incorporation of the newest Seahawks colors.

Image of a monitor displaying the final calendar display.

Testimonial

“In her work with the Seattle Seahawks, Raphaela Hunter helped us win the NFL’s Best Web Site award. She was intent upon understanding our goals and the perspectives of our audience to create the optimal look and flow of our web sites.”

Mike Flood
Vice PresidentCommunity Relations
Seattle Seahawks | Seattle Sounders FC

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